A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (Paperback)
Hair, Joe, Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko
The Third Edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.
Artikelnummer: 9781544396408
