Influencers and Creators (Paperback)
Kozinets, Robert, Gretzel, Ulrike, Gambetti, Rossella

Influencers and Creators (Paperback) van Kozinets, Robert, Gretzel, Ulrike, Gambetti, Rossella

This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.

Artikelnummer: 9781529768640


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