Retail Marketing Management: The 5 Es of Retailing (Paperback)
Grewal

Bestel voor € 53,00

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

Artikelnummer: 9781526446855

Verkoop en marketing