International Marketing (Paperback)
Baack, Daniel W., Czarnecka, Barbara, Baack, Donald E.
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
Artikelnummer: 9781506389226
