Managing Today s News Media: Audience First (Paperback)
Husni

Uitverkocht

Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.

Artikelnummer: 9781452292571

Communicatiewetenschappen Media-industrie, entertainmentindustrie, informatie-industrie, communicatie-industrie