Marketing Research: Planning, Process, Practice (Paperback)
Benzo

Marketing Research: Planning, Process, Practice (Paperback) van Benzo

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

Artikelnummer: 9781446294369


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