Principles of Marketing, Global Edition (Paperback)
Philip Kotler, Gary Armstrong
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
Artikelnummer: 9781292449364
