Principles of Marketing (Paperback)
Phil T. Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.
Artikelnummer: 9781292269566
