Experiential Marketing (Paperback)
Wided (B&C Consulting Group) Batat
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Artikelnummer: 9781138293168
