Advanced Issues in Partial Least Squares Structural Equation Modeling (Paperback)
Hair, Joe (University of South Alabama, USA), Sarstedt, Marko (Ludwig-Maximilians-University, Munich, Germany), Ringle, Christian M. (Hamburg University of Technology, Germany), Gudergan, Siegfried P. (James Cook University, Australia)

Advanced Issues in Partial Least Squares Structural Equation Modeling (Paperback) van Hair, Joe (University of South Alabama, USA), Sarstedt, Marko (Ludwig-Maximilians-University, Munich, Germany), Ringle, Christian M. (Hamburg University of Technology, Germany), Gudergan, Siegfried P. (James Cook University, Australia)

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of the Primer by the same author team. This brief text features the newly-released SmartPLS 4 software.

Artikelnummer: 9781071862506


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