Social Marketing (Paperback)
Lee, Nancy R., Kotler, Philip, Colehour, Julie
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
Artikelnummer: 9781071851647
