The Pocketbook of Audience Research (Paperback)
Joke (University of Amsterdam Hermes, Linda Kopitz

Uitverkocht

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.

Artikelnummer: 9781032325118

Populairwetenschappelijke cultuur Communicatiewetenschappen Mediastudies: tv en maatschappij Media-industrie, entertainmentindustrie, informatie-industrie, communicatie-industrie Geschiedenis