Advertising Media Planning (Paperback)
Kelley, Larry D. (University of Houston, USA), Sheehan, Kim Bartel (University of Oregon, USA), Dobias, Lisa, Koranda, David E.

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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

Artikelnummer: 9781032192154

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